Expanding the Diamond: Portland's Pitch for Major League Baseball
Marketing Proposal
Overview
I undertook a project that was a strategic examination of introducing Major League Baseball to Portland, Oregon. The essence of the project was to grasp and apply fundamental marketing strategies to sports expansion, drawing insights from real-world research and blending it with original analysis.
The Essays
Each section targeted a distinct aspect of sports marketing:
Introduction: I set the stage with an overview of a potential Portland MLB team, analyzing the sports industry and identifying the core consumer base through market segmentation.
Landscape: I tackled the competitive environment, developed branding and positioning, and evaluated potential advantages and risks.
Proposal: I detailed the actual product — the team — and formulated strategies for promotion, distribution channels, and pricing models.
Evaluation and Reflection: I scrutinized the overall strategy, appraising its strengths and weaknesses, and presented a final set of recommendations.
The Presentation and Pitch
I presented the culmination of my work in a dynamic strategy pitch that not only encapsulated research and analysis but also demonstrated a feasible business plan. I distilled the key points of my pitch and made the complex issues digestible, backing my recommendations with both qualitative and quantitative data to argue for Portland's MLB expansion persuasively.
From Rookie to Expert
Reflecting on the project, I'm particularly proud of my transformative dive into the business intricacies of baseball. Starting from scratch, with no prior knowledge of baseball's complex commercial ecosystem, I delved deep into its inner workings, emerging as a well-versed enthusiast with expertise in the field. I'm incredibly proud of the tenacity and rigor that fueled my research, enabling me to demystify the sport's financial, operational, and marketing facets. This newfound proficiency is not just academic; it represents a significant personal triumph in mastering the sophisticated business playbook of Major League Baseball.
Below is the presentation and proposal:
